Twitter CEO Jack Dorsey has finally decided he wants to revamp twitters service to fight hate, abuse, misinformation, harassment and, scams. In July 2018 Techcrunch reported 'Twitter posts record $100M profit but lose 1M users'. With the users declining the changes may become detrimental to the business. The change will also require a hefty investment. Dorsey says “We often turn to policy to fix a lot of these issues, but I think that is only treating surface-level symptoms that we are seeing". Changing the business model will change the engagement and rewards designed to keep users coming back.
Nate Elliott, principal at marketing research firm Nineteen Insights said, Twitter doesn't have billions of users to absorb any hits on growth. Even if the changes work, “it's going to cost them so many users and so much money I can't imagine them sticking with these kinds of changes.”
Paul Verna, an analyst with research firm eMarketer, isn't optimistic that Twitter can make its service safer without hurting its business. “Because they rely on an advertising business model, they need to not only continue to reach audiences but try to get them to spend as much time on platforms as possible".