Jaguar Invests £100m in Castle Bromwich Factory

Photo Credit:  Jesse Nandra

Photo Credit: Jesse Nandra

Jaguar Landrover has announced the investment in order to meet demand for its popular XE saloon. The XE has previously been built along with the F Pace at the Solihull plant, but due to an increase in popularity, it will shift production of the saloon to Castle Bromwich.  The 112-acre site, already produces the XE, the new Jaguar F-Type and the XJ luxury saloon. It currently employs over 3,000 people, but there is no suggestion of a job increase with the investment.

“The significant investment to create two centres of excellence in aluminium vehicle manufacturing, utilising shared technologies, was deliberate. It gives us the flexibility to quickly respond to consumer demand for our growing range of products.” - Wolfgang Stadler, Jaguar Land Rover’s executive director of manufacturing.